Comments on: Business Models for the GeoWeb – Is Advertising Dead? http://blog.geoiq.com/2008/06/24/business-models-for-the-geoweb-is-advertising-dead/ News and updates from GeoIQ Sat, 11 Feb 2012 02:55:19 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Does the GeoWeb Need a Bailout? | Off the Map - Official Blog of FortiusOne http://blog.geoiq.com/2008/06/24/business-models-for-the-geoweb-is-advertising-dead/#comment-415 Does the GeoWeb Need a Bailout? | Off the Map - Official Blog of FortiusOne Tue, 09 Dec 2008 20:02:26 +0000 http://blog.fortiusone.com/?p=381#comment-415 [...] question does the GeoWeb need a bailout. Detroit has a broken business model and the GeoWeb needs a business model, so figure we are in similar [...] [...] question does the GeoWeb need a bailout. Detroit has a broken business model and the GeoWeb needs a business model, so figure we are in similar [...]

]]> By: The Click2Map™ Blog » Blog Archive » The Dilemma of GeoRSS Applied for Business http://blog.geoiq.com/2008/06/24/business-models-for-the-geoweb-is-advertising-dead/#comment-414 The Click2Map™ Blog » Blog Archive » The Dilemma of GeoRSS Applied for Business Wed, 09 Jul 2008 09:01:32 +0000 http://blog.fortiusone.com/?p=381#comment-414 [...] things get more complicated when it comes to monetizing a geoweb service. As Sean Gorman clearly explains in the Off The Map blog that selling ads on maps is Google-Yahoo-Microsoft’s business, and they have pretty much [...] [...] things get more complicated when it comes to monetizing a geoweb service. As Sean Gorman clearly explains in the Off The Map blog that selling ads on maps is Google-Yahoo-Microsoft’s business, and they have pretty much [...]

]]> By: Sean Gorman http://blog.geoiq.com/2008/06/24/business-models-for-the-geoweb-is-advertising-dead/#comment-413 Sean Gorman Fri, 27 Jun 2008 19:14:48 +0000 http://blog.fortiusone.com/?p=381#comment-413 Hi Keith, Thanks for the response and great to hear things are going well at Lat 49. I think having a robust network for geographically placed ads will be a huge enabler for GeoWeb start ups. I hope the ecosystem grows quickly and there is lots of inventory to drive revenue for you all and the community of map mash-ups. I definitely agree that ads around maps is not sustainable and excited to see ads on maps take off. best, sean Hi Keith,

Thanks for the response and great to hear things are going well at Lat 49. I think having a robust network for geographically placed ads will be a huge enabler for GeoWeb start ups. I hope the ecosystem grows quickly and there is lots of inventory to drive revenue for you all and the community of map mash-ups. I definitely agree that ads around maps is not sustainable and excited to see ads on maps take off.

best,
sean

]]> By: Keith Ippel http://blog.geoiq.com/2008/06/24/business-models-for-the-geoweb-is-advertising-dead/#comment-412 Keith Ippel Thu, 26 Jun 2008 16:18:03 +0000 http://blog.fortiusone.com/?p=381#comment-412 Sean, you asked how lat49 is doing - glad you asked! Lat49 is seeing incredible growth in this, our first full year. To-date we've had well over 150 publishers sign up for our API, our revenue is growing rapidly. Like FortiusOne we were selected for the Red Herring 100 this year. Our success is based on our unique approach to geo-contextual advertising with specific optimization for ad presentation on map-centric sites. Targeted advertising by traditional networks and platforms just don't work for map sites - that's dead. Our model is re-affirming that geo-targeted advertising is alive and well - it can (and is) working when delivered with location as the core component of relevancy. Keith Ippel President, lat49 Sean, you asked how lat49 is doing – glad you asked! Lat49 is seeing incredible growth in this, our first full year. To-date we’ve had well over 150 publishers sign up for our API, our revenue is growing rapidly. Like FortiusOne we were selected for the Red Herring 100 this year.

Our success is based on our unique approach to geo-contextual advertising with specific optimization for ad presentation on map-centric sites. Targeted advertising by traditional networks and platforms just don’t work for map sites – that’s dead. Our model is re-affirming that geo-targeted advertising is alive and well – it can (and is) working when delivered with location as the core component of relevancy.

Keith Ippel
President, lat49

]]> By: herve http://blog.geoiq.com/2008/06/24/business-models-for-the-geoweb-is-advertising-dead/#comment-411 herve Thu, 26 Jun 2008 05:37:02 +0000 http://blog.fortiusone.com/?p=381#comment-411 There is one thing where the big 3 are not good at, it's B2B services. I strongly believe that startups like Geoweb will have to forget online advertising as primary source of incomes in order to focus on providing brands customisable services like maps and the service attached to that. I wrote something on this last night: http://hervecuviliez.com/blog/33/startup/how-the-online-advertising-evolution-will-impact-startups-business-model/ There is one thing where the big 3 are not good at, it’s B2B services. I strongly believe that startups like Geoweb will have to forget online advertising as primary source of incomes in order to focus on providing brands customisable services like maps and the service attached to that. I wrote something on this last night: http://hervecuviliez.com/blog/33/startup/how-the-online-advertising-evolution-will-impact-startups-business-model/

]]> By: Sean Gorman http://blog.geoiq.com/2008/06/24/business-models-for-the-geoweb-is-advertising-dead/#comment-410 Sean Gorman Wed, 25 Jun 2008 22:09:00 +0000 http://blog.fortiusone.com/?p=381#comment-410 Hi Andrei, I like the Flash implementation and the ability that adds to switch between tile providers. While the look and feel is nice it would be cool to have the ability to add data other than push pins. Flash has lots of cool rendering capabilities and would be great to see that pushed. The ability to load third party datasets is one angle for that. Nice work over all and cross application embedding capability is great. From the text it looked like their was a monetization mechanism for people paying for maps that are generated for embedding. Is that correct? Would be great to get your thoughts on that angle and how it would work. best, sean Hi Andrei,

I like the Flash implementation and the ability that adds to switch between tile providers. While the look and feel is nice it would be cool to have the ability to add data other than push pins. Flash has lots of cool rendering capabilities and would be great to see that pushed. The ability to load third party datasets is one angle for that. Nice work over all and cross application embedding capability is great.

From the text it looked like their was a monetization mechanism for people paying for maps that are generated for embedding. Is that correct? Would be great to get your thoughts on that angle and how it would work.

best,
sean

]]> By: Andrei http://blog.geoiq.com/2008/06/24/business-models-for-the-geoweb-is-advertising-dead/#comment-409 Andrei Wed, 25 Jun 2008 14:55:04 +0000 http://blog.fortiusone.com/?p=381#comment-409 Sean, I am curious to get your feedback on UMapper (www.umapper.com). UMapper is a universal map authoring application that works with any map data provider - Google, Microsoft, OpenStreet... The service is still in ALPHA but there is enough to get the idea. Sean, I am curious to get your feedback on UMapper (www.umapper.com). UMapper is a universal map authoring application that works with any map data provider – Google, Microsoft, OpenStreet… The service is still in ALPHA but there is enough to get the idea.

]]> By: Sean Gorman http://blog.geoiq.com/2008/06/24/business-models-for-the-geoweb-is-advertising-dead/#comment-408 Sean Gorman Tue, 24 Jun 2008 21:32:05 +0000 http://blog.fortiusone.com/?p=381#comment-408 Good points from both Matt and Andrei. It raises the question are GeoWeb start ups barking up the wrong tree by continuing to make social mapping applications that are dependent on Google, Yahoo, and Microsoft. Inevitably G. Y or M just copies what is successful - a.k.a. Google MapMaker today. Might it be a better strategy to build applications that compete with technology people are paying for today (GIS, commercial data, mobile devices). Maybe the iPhone app store will be another monetization path foe GeoWeb apps? Good points from both Matt and Andrei. It raises the question are GeoWeb start ups barking up the wrong tree by continuing to make social mapping applications that are dependent on Google, Yahoo, and Microsoft. Inevitably G. Y or M just copies what is successful – a.k.a. Google MapMaker today. Might it be a better strategy to build applications that compete with technology people are paying for today (GIS, commercial data, mobile devices). Maybe the iPhone app store will be another monetization path foe GeoWeb apps?

]]> By: Andrei http://blog.geoiq.com/2008/06/24/business-models-for-the-geoweb-is-advertising-dead/#comment-407 Andrei Tue, 24 Jun 2008 19:11:06 +0000 http://blog.fortiusone.com/?p=381#comment-407 One of the reasons why ads-on-maps hasn't taken off yet is because in most cases advertising engines are hard-wired to API's and not content. Google is working on an map-advertising module but it will only work with their JavaScript API, you are out of luck if you want to use OpenLayers. Lat49's engine works with any API but it is limited to overlay ads and quite primitive when it comes to back-end logic. From what I know, Lat49 reads map bounds+zoom to determine which ad to display. One of the reasons why ads-on-maps hasn’t taken off yet is because in most cases advertising engines are hard-wired to API’s and not content. Google is working on an map-advertising module but it will only work with their JavaScript API, you are out of luck if you want to use OpenLayers. Lat49′s engine works with any API but it is limited to overlay ads and quite primitive when it comes to back-end logic. From what I know, Lat49 reads map bounds+zoom to determine which ad to display.

]]> By: Matt Giger http://blog.geoiq.com/2008/06/24/business-models-for-the-geoweb-is-advertising-dead/#comment-406 Matt Giger Tue, 24 Jun 2008 17:32:14 +0000 http://blog.fortiusone.com/?p=381#comment-406 Excellent post, near and dear to my thinking. Since Google Earth, all internet based geospatial has become a loss leader. It is really a hard market to compete in when there is a well financed operation (Google) that floods the market. The only real business strategy available anymore is to come up with a unique or patented technology and hope to be bought out. Just like all the other web 2.0 companies. Excellent post, near and dear to my thinking. Since Google Earth, all internet based geospatial has become a loss leader. It is really a hard market to compete in when there is a well financed operation (Google) that floods the market. The only real business strategy available anymore is to come up with a unique or patented technology and hope to be bought out. Just like all the other web 2.0 companies.

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