A Trillion Dollar Market…

Yesterday was a significant day for mobile commerce; PayPal announced strategic partnerships with Appcelerator and Faceboook.  How big is this?  Christopher Mims of MIT Technology Review appreciates the potential — “a credible attempt to dominate what could soon be a trillion-dollar market for mobile purchases.”

The combination of technologies that will come from Paypal’s new partnerships will unleash hundreds of thousands of developers and millions of merchants to capture new forms of value from the way their consumers discover, buy, and interact with their products and services.  It paves the way for the next generation of commerce — mobile, real-time and location-based.  The Appcelerator / PayPal video is full of thought leadership about the direction the market is heading — if you have not watched it, carve out a few minutes and check out the video.

The implications of fusing mobile, social, payment and location are substantial.  GigaOM reports that data storage will grow to 1,400 exabytes (more words ever spoken by human beings) by 2013, much of it location-based.  In this context, FortiusOne is really excited to play a key a part of this through our partnership with Appcelerator to power the Titanium+Geo geo-analytics and geo-services.  Why is location so important?  It drives better targeting.  Targeting coupons based on consumer location and consumer preferences in real-time.  Targeting inventory based on distribution location.  Targeting fraud based on the location of mobile devices.  Targeting pricing based on distance from the store.  Better targeting means less waste, putting every dollar of marketing and advertising spend to better use.  Now, in near real-time PayPal and Appcelerator (powered by GeoIQ) will enable businesses to fuse together online (mobile) data with social and enterprise data, analyze it and take immediate action.