Since the beginning of the year, the GeoIQ Engineers have been working with our commercial and government customers to help them leverage the combination of location data and social networks to make faster and better decisions. Today, we are excited to package that capability into a new product, GeoIQ Social, that will be offered as part of the GeoIQ product suite. GeoIQ Social is the first and only product that provides self-service analysis of social media data by time and location.
Last week Twitter surpassed an average of 250 million tweets per day (177% annual growth). Facebook is tracking 250 million photos uploaded per day. Many companies like Collective Intellect, Topsy Labs, Converseon and Autonomy have been helping advertisers, governments and financial analysts make sense of this unstructured content torrent; they convert this unstructured content into a structured form that can be analyzed…and that is where GeoIQ Social enters the picture. GeoIQ Social uses location as the linchpin to perform the social media analysis. In real-time, advertisers like PepsiCo have used GeoIQ Social to understand sentiment around their brands at a hyper-local level. GeoIQ Social was also used in the disaster response operations for Hurricane Irene by identifying where people were tweeting about flooding. GeoIQ Analytics combined with GeoIQ Social allowed the search and rescue workers to quickly identify the locations that needed resources in the rescue operation.
Increasingly social media sources like Twitter are being used to disseminate information and help first responders respond more quickly than traditional measurement methods. During the Virginia earthquake in August, WSJ reported Twitter posts about the earthquake peaked at about 5,500 per second and provided more timely and thorough coverage of where people felt the earthquake.
GeoIQ Social’s unique ability to visualize social media data over location and time, as seen in this video, uses visual analytics to help solve the problem that is confronting organizations trying to leverage social media to make decisions; as Twitter CEO Dick Costolo says, “We’ve got to figure out how to capture the volume at the same time as separating the signal from the noise.” GeoIQ Social helps separate the signal from the noise by tapping into “the idea that the brain is more attracted to and able to process dynamic images than long lists of numbers…to prompt visceral comprehension, moments of insight that make viewers want to learn more.” [When the Data Struts its Stuff]
The explosion of social media and the increasing percentage of geo-tagged content has changed and will continue to change the way organizations operate. Onward to Social + Geo + CRM + Alerts = Geo-Social Embed into the Workflow.
Learn more about GeoIQ Social.
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