2011 in Review

We’re fast into a new calendar year, predictions have been lain and we’re already beginning to see the emergence of some new and exciting technologies that will change future markets.

Last year was an incredibly exciting year for GeoIQ. We were fortunate to work with a number of amazing users that are solving hard and meaningful problems. We launched products that have had an indelible mark on changing the mapping and geospatial web and a few new capabilities that we’re just getting started with.

A New Kind of Basemap

Nearly a year ago today we rethought the basemap when we launched Acetate. Our goal was to move beyond the cookie cutter standard maps that are confusing when visualizing thematic data and instead build a clean context where the data are more easily read and understood. And beyond just a simple “basemap”, Acetate peeled apart the map where data fits within the other layers of roads and placenames for a beautiful composite map.

We made Acetate the default basemap on GeoCommons as well as provided a terrain version. And because Acetate was built with open data and open tools we have distributed it to our users both online and offline in the field and behind firewalls – providing a simple mapping experience to everyone.

What we were hoping for, and happily saw occur, was the adoption of Acetate and the concept across the community.

GeoCommons 2.0 & Collaboration

Last Spring we revamped our user experience and launched GeoCommons 2.0. With the new capabilities, easier to create maps for everyone we felt that we truly opened up mapping and analysis to the world. To date, the community has grown to over 80,000 users per month and 4 million maps – considerably large for what used to be considered a niche domain.

For the first time, we provided free and open access to powerful geospatial analysis. At Where2.0 I spoke about Collaborative Analytics – enabling groups and organizations to quickly and easily share insight and make decisions together. Through GeoCommons anyone is able to ask a question and see their answers within a few minutes. But the true power occurs when they share this with their colleagues or friends – whether that’s within their team’s wiki or posting it to Facebook.

Beyond just a better user experience, we also did a lot under the hood to leverage the scaling of the Cloud. We can now dynamically increase or decrease GeoIQ on demand based on usage, ensuring that data is globally and immediately available. We also made this a core capability to the GeoIQ platform so that organizations deploying the GeoIQ platform behind their firewalls can do it quickly and easily.

The point is that only through collaboration of analysis can we reach concensus. Last year we shared with the world that idea, and looking forward we have a lot of concepts on how to make this more capable for monitoring and alerting on new information.

Graceful Degradation & HTML5

Web Browser innovation has evolved to a new era of web technology that we’re now starting to utilize. Historically Adobe Flash was the only way to provide truly performant and highly interactive visualizations. It still is the most powerful technology with nearly ubiquitous adoption. However, we’re finally seeing the advent of web native formats that are open and provide similar capabilities. Last year we introduced the capability for fully Javascript HTML5 maps when a user didn’t have Flash available. This ‘graceful degradation’ allowed users with Flash available to use the best performance, but also users the viewed maps on iPads or other devices to use the HTML5 maps seamlessly.

Looking forward this concept of appropriate interfaces for the user is being extended to more mobile screens, and even smaller and offline tablets. You can’t presuppose how or where a user will want to see and use their data so we’ll be pushing more into making GeoIQ maps and data available wherever, and however, you want.

Realtime Maps

Never content to merely improve capability we sought to introduce new ways to access and analyze realtime streaming data. Just as much as users are moving from desktops to mobile, data are moving from static captures to continous and dynamic. GeoIQ provides simple and easy access to these new streams of data that can be combined with static and organizational data to not just visualize, but monitor emerging information and see the impact of events.

The new technology we launched powers GeoIQ Social which has been used from monitoring events to helping search and rescue teams respond to cries for help. Like everything we do at GeoIQ our technology crosses domains to the common elements of time and space to help find solutions and measure their impact.

So those are just some highlights of where we’ve been and what we’ve done. It only begins to convey how busy, and excited, we’ve been the last 12 months alone in developing new and innovative technology that have helped our users and improved our customers. We’re looking forward to the upcoming year planning to develop and share with the word just as much – and even more – in pushing the boundaries of collaborative mapping.