<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>GeoIQ Blog &#187; geoanalytics</title>
	<atom:link href="http://blog.geoiq.com/category/geoanalytics/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.geoiq.com</link>
	<description>News and updates from GeoIQ</description>
	<lastBuildDate>Fri, 04 May 2012 05:42:39 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>World Bank&#8217;s Mapping for Results updates</title>
		<link>http://blog.geoiq.com/2011/09/22/world-banks-mapping-for-results-updates/</link>
		<comments>http://blog.geoiq.com/2011/09/22/world-banks-mapping-for-results-updates/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 14:09:19 +0000</pubDate>
		<dc:creator>Andrew Turner</dc:creator>
				<category><![CDATA[data visualization]]></category>
		<category><![CDATA[geoanalytics]]></category>

		<guid isPermaLink="false">http://blog.geoiq.com/2011/09/22/world-banks-mapping-for-results-updates/</guid>
		<description><![CDATA[<p><a href="http://blog.geoiq.com/files/2011/09/Afghanistan-South-Asia-The-World-Bank-Mapping-for-Results.png"></a>Today at the Fall Annual Meetings the World Bank is hosting a special event to highlight &#8220;<a href="http://wbi.worldbank.org/wbi/event/open-data-open-knowledge-open-solutions" title="Open Data, Open Knowledge, Open Solutions: Possibilities and Pitfalls &#124; World Bank Institute (WBI)">Open Data, Open Knowledge, Open Solutions</a>&#8220;. The goal is to create a dialog discussing how openness in data and knowledge can positively change [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.geoiq.com/files/2011/09/Afghanistan-South-Asia-The-World-Bank-Mapping-for-Results.png"><img src="http://blog.geoiq.com/files/2011/09/Afghanistan-South-Asia-The-World-Bank-Mapping-for-Results-tm.jpg" width="300" height="177" alt="Afghanistan, South Asia &gt; The World Bank - Mapping for Results.png" style="float:right; padding-top:5px; padding-bottom:5px; padding-left:5px;" /></a>Today at the Fall Annual Meetings the World Bank is hosting a special event to highlight &#8220;<a href="http://wbi.worldbank.org/wbi/event/open-data-open-knowledge-open-solutions" title="Open Data, Open Knowledge, Open Solutions: Possibilities and Pitfalls | World Bank Institute (WBI)">Open Data, Open Knowledge, Open Solutions</a>&#8220;. The goal is to create a dialog discussing how openness in data and knowledge can positively change the development practice. You can watch the <a href="http://wbi.worldbank.org/wbi/event/open-data-open-knowledge-open-solutions" title="Open Data, Open Knowledge, Open Solutions: Possibilities and Pitfalls | World Bank Institute (WBI)">live stream</a> starting at 11:30am ET.</p>
<p>We worked with the World Bank starting about a year ago to launch <a href="http://blog.geoiq.com/2011/04/20/world-banks-mapping-for-results-launched/" title="World Bank’s Mapping for Results launched">Mapping for Results</a>, a revolutionary initiative to geolocate and openly share every single location the World Bank was supporting activities. This past spring they launched with the <a href="http://www.worldbank.org/ida/" title="International Development Association (IDA) - World Bank’s fund for poor countries">79 IDA countries</a> including project activity locations and social indicators.</p>
<p>Today, they are releasing data for nearly their entire portfolio covering 136 countries, including the newest country of <a href="http://maps.worldbank.org/afr/south-sudan" title="">South Sudan</a> where the World Bank has project activities but no reported financing yet. The data updates daily from the World Bank&#8217;s project API and is easily accessible through the download links on each page.</p>
<p>The World Bank are also leveraging the open-source <a href="http://developer.geoiq.com/tools/acetate/" title="Acetate | GeoIQ Developer">Acetate</a> maps to include terrain hillshading and placename labels to provide better context and meaning to the projects and activities in assessing their impact. See <a href="http://maps.worldbank.org/afr/kenya" title="Mapping for Results: Kenya">Kenya</a> and <a href="http://maps.worldbank.org/sa/afghanistan" title="Mapping for Results">Afghanistan</a>.</p>
<p>What was particularly exciting about this release was that we were not involved at all in the development and updating of the newly released country data. Through the easy to use <a href="http://www.geoiq.com/products" title="GeoIQ">GeoIQ platform</a>, the World Bank team was able to indepedently manage, visualize, and publish their own maps. Data and Mapping tools are made to be used by the domain and development experts, not by technologists and integrators just to share new data. The easier it is to share and create compelling and informative analysis the more timely and more effective that analysis will be.</p>
<p>There are a number of upcoming additions to Mapping for Results that we&#8217;ll be working with the World Bank team in adding some new capabilities. Now that the project has been gathering data they will be able to visualize changes over time in order to better share where development efforts are effective &#8211; and where they could be better. Enjoy the <a href="http://wbi.worldbank.org/wbi/event/open-data-open-knowledge-open-solutions" title="Open Data, Open Knowledge, Open Solutions: Possibilities and Pitfalls | World Bank Institute (WBI)">livestream</a> and join the conversation.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.geoiq.com/2011/09/22/world-banks-mapping-for-results-updates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Oscars and Location Based Sentiment Analysis Through Twitter</title>
		<link>http://blog.geoiq.com/2011/02/28/the-oscars-and-location-based-sentiment-analysis-through-twitter/</link>
		<comments>http://blog.geoiq.com/2011/02/28/the-oscars-and-location-based-sentiment-analysis-through-twitter/#comments</comments>
		<pubDate>Mon, 28 Feb 2011 21:50:46 +0000</pubDate>
		<dc:creator>Sean Gorman</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[geoanalytics]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[oscars]]></category>

		<guid isPermaLink="false">http://blog.geoiq.com/?p=2526</guid>
		<description><![CDATA[<p>We&#8217;ve been working with Twitter&#8217;s streaming API for some time and thinking about how we could effectively leverage it for geographic analysis. Especially, as sentiment analysis has made progress the possibilities for using Twitter as a leading indicator of market reaction by geography is very exciting. To this end we&#8217;ve combined location based analysis and [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve been working with Twitter&#8217;s streaming API for some time and thinking about how we could effectively leverage it for geographic analysis.  Especially, as sentiment analysis has made progress the possibilities for using Twitter as a leading indicator of market reaction by geography is very exciting.  To this end we&#8217;ve combined location based analysis and sentiment tracking through GeoIQ to gauge market reaction to the Oscars.  Thanks the Herculean efforts of Chris Helm and the rest of the team I&#8217;m proud to say have a new <a href="http://lifestream.geoiq.com/oscars/">dashboard</a> for tracking sentiment by geography from Twitter. The new dashboard also gave the team a chance to push what GeoIQ could do with HTML5 and SVG.  That said it is best to check out the new hotness in Safari or Chrome.</p>
<p>Starting with the Oscar dashboard, we collected all the Tweets that mentioned the nominees for best movie, best actor and best actress.  From this collection of data we populated the dashboard with a broad array of analyses.  For each Tweet we assigned it to a major market based on its geography and also calculated the sentiment for each Tweet.  We took a quick pass at putting together the highlights of the analysis in the slides below:</p>
<div style="width:425px" id="__ss_7093597"><strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/seagor/oscar-twitter-geosentiment" title="Oscar twitter geo_sentiment">Oscar twitter geo_sentiment</a></strong><object id="__sse7093597" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=oscartwittergeosentiment-110228134309-phpapp01&#038;stripped_title=oscar-twitter-geosentiment&#038;userName=seagor" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse7093597" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=oscartwittergeosentiment-110228134309-phpapp01&#038;stripped_title=oscar-twitter-geosentiment&#038;userName=seagor" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="padding:5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/seagor">seagor</a>.</div>
</div>
<p>There is a lot going on under the hood here, but to keep it simple we are collecting a set of tags from the Twitter streaming API then performing a variety of analysis against the Tweets we pull.   The two main analytical tasks are determining geographic origin followed by analyzing the sentiment of the Tweet.  For geography we perform it at three different levels: 1) grabbing the coordinates for Tweets from GPS enabled phones 2) taking the bounding box for Tweets from Geo-IP and user designations and 3) using the location from the users profile.  We work progressively from 1) to 3) and typically get locations for between 30-60%.  For sentiment we tested out a variety of API&#8217;s and ended up using <a href="http://repustate.com/">Repustate</a> for this project and it held up well to the load.</p>
<p>This approach is not without its challenges.  Profile location is notoriously ambiguous as research <a href="http://asc-parc.blogspot.com/2011/01/further-details-on-location-field.html">studies</a> have elucidated.  While there are good mitigation strategies for the profile issue we&#8217;ve seen a larger issue plague geographic analysis of Twitter.  In the vast majority of Twitter geographic visualizations the data is geocoded and represented as a point on the map.  The problem is the accuracy of this point versus where the Tweet actually came from varies wildly.  In the case of lat long coordinates from a GPS enabled mobile phone this can be accurate within a few feet, but in the case of a profile city geocode it can be hundreds of miles off.  Despite large variances in accuracy these points are typically shown as the same, which can cause misleading results.</p>
<p>To solve this problem we aggregate all the Tweets to polygons &#8211; in this case major market areas.  The key is that the polygons you are aggregating to are larger than your accuracy error bound from geocoding.  The cool thing the team did with the Oscar dashboard was make it so these aggregations happen dynamically.  As Tweets come in they are intersected with major market polygons and the summary statistics are calculated for each major market.  For any of the markets just click the graduated circle for it to get the aggregated statistics.  Also you can click multiple movies or actors/actresses and it will calculate the aggregate summary statistics for any of the clicked items. You can also see Tweets from mobile devices by clicking &#8220;Current Tweets&#8221; to see exact locations and animate them over time by clicking &#8220;play&#8221;.</p>
<p>A second challenge with location based sentiment analysis is how meaningful are the results.  I think one of the things we miss are margin of error calculations for sentiment analysis.  Once we&#8217;ve aggregated data we have a sample size for that geography that we can calculate a margine of error against.  In the summary statistics for each major market you can find a margin of error calculation for the sample size.  This allows the viewer to know the confidence level for any analysis by geography.  </p>
<p>The last nuance we&#8217;ve added to the dashboard is the ability the bring in demographics by major market to overlay a variety of income, ethnicity, age and gender beneath the Twitter sentiment.  This allows users to see how a variety of demographics trends intersect the sentiment data.  There is lots to play with a we look forward to feedback on how it can be approved and applied to other use cases.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.geoiq.com/2011/02/28/the-oscars-and-location-based-sentiment-analysis-through-twitter/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Our Trip to Redlands GIS Week</title>
		<link>http://blog.geoiq.com/2011/02/14/our-trip-to-redlands-gis-week/</link>
		<comments>http://blog.geoiq.com/2011/02/14/our-trip-to-redlands-gis-week/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 17:47:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[collaboration]]></category>
		<category><![CDATA[collective intelligence]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[esri]]></category>
		<category><![CDATA[geoanalytics]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[redlands]]></category>
		<category><![CDATA[vgi]]></category>

		<guid isPermaLink="false">http://blog.fortiusone.com/?p=2444</guid>
		<description><![CDATA[<p><a href="http://blog.fortiusone.com/wp-content/uploads/2011/02/gis-week-sm.jpg"></a><br /> Last week Andrew and I went to Redlands GIS Week.  Hosted by <a href="http://www.esri.com/">Esri</a> it was a conference of students, academics and professionals.  Each year there is a different topic and the one covered this week was <a href="http://www.redlandsgisweek.org/about/index.html">Volunteered Geographic Information (VGI): Real-Time and Emergency Applications</a>.  Essentially this is how can crowd-sourced [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://blog.fortiusone.com/wp-content/uploads/2011/02/gis-week-sm.jpg"><img style="padding-top: 5px;padding-bottom: 5px;padding-right: 10px;float:left" src="http://blog.fortiusone.com/wp-content/uploads/2011/02/gis-week-sm.jpg" alt="Redlands GIS Week Logo" width="200" height="111" /></a><br />
Last week Andrew and I went to Redlands GIS Week.  Hosted by <a href="http://www.esri.com/">Esri</a> it was a conference of students, academics and professionals.  Each year there is a different topic and the one covered this week was <a href="http://www.redlandsgisweek.org/about/index.html">Volunteered Geographic Information (VGI): Real-Time and Emergency Applications</a>.  Essentially this is how can crowd-sourced information be utilized, created, enabled for crisis response, especially with a focus on real-time data.</p>
<p>A combination of talks and break-out sessions the event was interesting.  The mix of students, academics and professionals meant there were different views on the suitability of crowd-sourced information.  Discussion within my break-out group ranged from how can we verify the crowd to trust the information to how can we incentivize people to provide more structured information.  There was also the typical concern of how can responders know if they can trust information.  This had already been brought up in <a href="http://www.geog.ucsb.edu/~good/">Michael Goodchild</a>&#8216;s talk &#8220;It&#8217;s About Time: The Temporal Dimension in VGI,&#8221; the idea being having some unverified data is better than having no data.  I think wider acceptance of crowd-sourced information is just a matter of better analysis tools to determine what data is better and encouraging the crowd to submit data so there is more information available.</p>
<p>I gave a talk about the new collaborative analytics tools we&#8217;ve been adding to <a href="http://geocommons.com">GeoCommons</a>.  Specifically my talk was &#8220;<a href="http://www.slideshare.net/wonderchook/enabling-collaborative-analytics-for-faster-answers-in-crisis">Enabling Collaborative Analytics for Faster Answers in a Crisis</a>,&#8221; the idea is that the next step in a crisis is enabling the crowd to perform analysis.  Traditionally analysts create reports which then go to decision makers.  If changes need to be made to the end report tasks go back to the analyst.</p>
<p style="text-align: center"><a href="http://blog.fortiusone.com/wp-content/uploads/2011/02/traditionalanalysis.png"><img class="aligncenter size-full wp-image-2449" src="http://blog.fortiusone.com/wp-content/uploads/2011/02/traditionalanalysis.png" alt="Traditional Analysis Diagram" width="585" height="269" /></a></p>
<p style="text-align: left">The next step in analysis is to enable everyone to perform analysis.  There are key things that need to happen in a system for this to be effective though.  The first is to make analytics easy, this allows the user to make good decisions when they perform their analysis.  Within GeoCommons we have aimed to do this and you see results of it through the application, such as when making a thematic map.  When deciding on classifications of data we allow the user to match the type of data by matching their histogram versus the available classification schemes.</p>
<p style="text-align: center"><a href="http://blog.fortiusone.com/wp-content/uploads/2011/02/brewer.png"><img class="aligncenter size-full wp-image-2455" src="http://blog.fortiusone.com/wp-content/uploads/2011/02/brewer.png" alt="Map Brewer Theming Choices" width="571" height="338" /></a></p>
<p style="text-align: left">By making decisions as easy as matching pictures but allowing the user to go into the details it means that both experts and beginners can perform useful analysis.  The next steps in encouraging collaborative analytics is making analysis traceable and making results extend-able.  That changes the flow of analysis from an analysis making a report to allow analysis to be branched from and putting analysis tools in the hands of decision makers.  This eliminates the bottle neck of only have a small group of individuals that can perform analysis and allows for faster response.</p>
<p style="text-align: left"><a href="http://blog.fortiusone.com/wp-content/uploads/2011/02/newanalysis.png"><img class="aligncenter size-full wp-image-2450" src="http://blog.fortiusone.com/wp-content/uploads/2011/02/newanalysis.png" alt="" width="570" height="252" /></a></p>
<p>See my full presentation below:</p>
<div style="width: 425px"><strong><a title="Enabling Collaborative Analytics for Faster Answers in Crisis" href="http://www.slideshare.net/wonderchook/enabling-collaborative-analytics-for-faster-answers-in-crisis">Enabling Collaborative Analytics for Faster Answers in Crisis</a></strong></p>
<div style="padding: 5px 0 12px">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/wonderchook">Kate Chapman</a>.</div>
<div style="padding: 5px 0 12px">As analysis becomes more and more accessible the ability of the crowd to perform analysis quickly will continue to grow. In turn this will lessen response times and potentially save lives.
</div>
</div>
]]></content:encoded>
			<wfw:commentRss>http://blog.geoiq.com/2011/02/14/our-trip-to-redlands-gis-week/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>On the 12 Day of Analytics &#8212; Apportion the House</title>
		<link>http://blog.geoiq.com/2010/12/21/on-the-12-day-of-analytics-apportion-the-house/</link>
		<comments>http://blog.geoiq.com/2010/12/21/on-the-12-day-of-analytics-apportion-the-house/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 20:59:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[FortiusOne]]></category>
		<category><![CDATA[geoanalytics]]></category>
		<category><![CDATA[apportionment]]></category>
		<category><![CDATA[census]]></category>
		<category><![CDATA[house of representatives]]></category>

		<guid isPermaLink="false">http://blog.fortiusone.com/?p=2261</guid>
		<description><![CDATA[<p>In closing out our 12 Days of Analytics at FortiusOne we were looking for a timely analysis to perform. Also, we wanted to demonstrate one of the most powerful tools in the platform &#8211; creating your own analytic widget that you can share with the community or just a group of users. Today was the [...]]]></description>
			<content:encoded><![CDATA[<p>In closing out our 12 Days of Analytics at FortiusOne we were looking for a timely analysis to perform.  Also, we wanted to demonstrate one of the most powerful tools in the platform &#8211; creating your own analytic widget that you can share with the community or just a group of users.  Today was the first release of 2010 Census results.  Population information is released at a state level, which is used to calculate the number of representatives by state for the House of Representatives.  This process is called <a href="http://en.wikipedia.org/wiki/Apportionment_(politics)">apportionment</a> and the The <a href="http://www.census.gov/">U.S. Census Bureau</a> has a video that shows through animation this process works.</p>
<p><span id="more-2261"></span><br />
In keeping with our final days of analytics I&#8217;m going to show how you can use GeoIQ to calculate the apportionment yourself.   The University of Alabama has a decent breakdown of the equations needed for apportionment on their <a href="http://www.ctl.ua.edu/math103/apportionment/appmeth.htm">Math 103 website</a>.  We are using the <a href="http://en.wikipedia.org/wiki/Huntington%E2%80%93Hill_method">Huntington-Hill Method</a> for this since it is the method currently in use by the Census.</p>
<p>To get started I uploaded a spreadsheet of state names and populations.   I then joined it to our state boundary dataset based on state name.</p>
<p style="text-align: center"><a href="http://blog.fortiusone.com/wp-content/uploads/2010/12/GeoJoinPop_ToState.jpg"><img class="aligncenter size-full wp-image-2275" src="http://blog.fortiusone.com/wp-content/uploads/2010/12/GeoJoinPop_ToState.jpg" alt="" width="445" height="383" /></a></p>
<p>The first thing we need to do is calculate the <a href="http://www.ctl.ua.edu/math103/apportionment/prelimin.htm#Standard Divisor">Standard Divisor</a> and the <a href="http://www.ctl.ua.edu/math103/apportionment/prelimin.htm#Standard Quota">Standard Quota</a>. I combined these into one custom equation.  So I created an expression of &#8220;State Population/(Total National Population/Number of House Seats).&#8221;  I then run an analysis using my custom equation and my newly uploaded state population dataset.</p>
<p style="text-align: center"><a href="http://blog.fortiusone.com/wp-content/uploads/2010/12/Standard-Quota-Calculation.jpg"><img class="aligncenter size-full wp-image-2276" src="http://blog.fortiusone.com/wp-content/uploads/2010/12/Standard-Quota-Calculation.jpg" alt="" width="458" height="239" /></a></p>
<p style="text-align: center">
<p style="text-align: left">Next we need to calculate the <a href="http://en.wikipedia.org/wiki/Geometric_mean">geometric mean</a> of the numbers the Standard Quota is between for each of the states.  The geometric mean is the square root of the multiplication of 2 numbers.  So if a state&#8217;s Standard Quota is 2.4 we need to calculate the geometric mean of 2 &amp; 3.  In order to do this I create an analysis widget that calculates the square root of the Standard Quota multiplied by the Standard Quota plus 1.  Next I compare the Standard Quota to the Geometric Mean, if the Standard Quota is greater I round up if it is lower I round down this equation looks like this &#8220;if([standard_quota &gt; [geometric_mean]) then [standard_quota].to_i else [standard_quota].to_i + 1 end&#8221;.</p>
<p style="text-align: center"><a href="http://blog.fortiusone.com/wp-content/uploads/2010/12/Run-an-Analysis-at-GeoIQ-1.jpg"><img class="aligncenter size-full wp-image-2288" src="http://blog.fortiusone.com/wp-content/uploads/2010/12/Run-an-Analysis-at-GeoIQ-1.jpg" alt="" width="491" height="328" /></a></p>
<p>So now we have the predicted apportionment by state.  In actuality the Census didn&#8217;t just release the population information by state today they also released the actual apportionments.  We can also use GeoIQ to compare our results to those of the Census. We are going to do this with another analysis function, subtraction.  Here I subtract the GeoIQ Apportionment result from the Official Apportionment.</p>
<p style="text-align: center"><a href="http://blog.fortiusone.com/wp-content/uploads/2010/12/Run-an-Analysis-at-GeoIQ.jpg"><img class="aligncenter size-full wp-image-2284" src="http://blog.fortiusone.com/wp-content/uploads/2010/12/Run-an-Analysis-at-GeoIQ.jpg" alt="" width="512" height="334" /></a></p>
<p>After finishing the analysis and saving the result I check the statistics.  The statistics of subtracting the two attributes should all be 0 if everything matches up.  As you can see below that is the case.</p>
<p style="text-align: center"><a href="http://blog.fortiusone.com/wp-content/uploads/2010/12/Apportionment-Statistics-1.jpg"><img class="aligncenter size-full wp-image-2286" src="http://blog.fortiusone.com/wp-content/uploads/2010/12/Apportionment-Statistics-1.jpg" alt="" width="434" height="261" /></a></p>
<p>One feature of the next analysis tools we have not highlighted so far is the ability to share these custom widgets.  There are other ways of performing apportionment that have been used in the past.  With many of them you still need to calculate the Standard Quota, by creating an analysis widget someone else can search and use this against their own data.  This can be useful to collaborate on additional analysis or to run the same analysis on new data when it becomes available.  It also provides lineage to how your data was created and so others can build off of your work or verify how your data was created.</p>
<p style="text-align: center"><a href="http://blog.fortiusone.com/wp-content/uploads/2010/12/Standard_-search-at-GeoIQ.jpg"><img class="aligncenter size-full wp-image-2297" src="http://blog.fortiusone.com/wp-content/uploads/2010/12/Standard_-search-at-GeoIQ.jpg" alt="" width="419" height="258" /></a></p>
<p>Naturally I also uploaded the actual apportionment information into GeoCommons, and it is now available for download <a href="http://geocommons.com/overlays/81565">here</a> and you can see the resulting map below.</p>
<p>#maker_map_42500 {width: 100%; height: 400px;}</p>
<div class="geocommons_map"></div>
<p>
<a class="geocommons_map_link" id="maker_map_42500_link" href="http://geocommons.com/maps/42500">View full map</a></p>
<p>  maker_map_42500 = new F1.Maker.Map({map_id: &#8220;42500&#8243;, dom_id: &#8220;maker_map_42500&#8243;});</p>
<p>So that wraps up the 12 Days of Analytics here at FortiusOne.  You saw how you can do very simple analysis such as addition and very complex such as the U.S. House of Representatives Apportionment.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.geoiq.com/2010/12/21/on-the-12-day-of-analytics-apportion-the-house/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>On the 11th Day of Analytics &#8212; Analyze Yourself!</title>
		<link>http://blog.geoiq.com/2010/12/20/on-the-11th-day-of-analytics-analyze-yourself/</link>
		<comments>http://blog.geoiq.com/2010/12/20/on-the-11th-day-of-analytics-analyze-yourself/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 22:28:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[FortiusOne]]></category>
		<category><![CDATA[geoanalytics]]></category>
		<category><![CDATA[self-analysis]]></category>

		<guid isPermaLink="false">http://blog.fortiusone.com/?p=2245</guid>
		<description><![CDATA[<p>In the previous ten days of analytics we went through the new analytics tools.  Now I know the holidays are usually about sharing and being with others, but on the eleventh day let&#8217;s just stop and be selfish for a moment.  What does that mean?  Let&#8217;s analyze ourselves!</p> <p>There has been previous Kate-analysis in other [...]]]></description>
			<content:encoded><![CDATA[<p>In the previous ten days of analytics we went through the new analytics tools.  Now I know the holidays are usually about sharing and being with others, but on the eleventh day let&#8217;s just stop and be selfish for a moment.  What does that mean?  Let&#8217;s analyze ourselves!</p>
<p>There has been previous Kate-analysis in other blog posts.  Sean Gorman did a temporal analysis of my tweets in his post <a href="http://blog.fortiusone.com/2010/09/28/geocommons-and-wonderchooks-fourth-dimension-a-k-a-temporal/">GeoCommons and Wonderchook’s Fourth Dimension (a.k.a.) Temporal Fun</a>.  I&#8217;ve been collecting my Foursquare Checkins and Geolocated Tweets in GeoCommons for about the past year.  Though it is interesting to see where I&#8217;ve traveled by time you can also do analysis to determine other things about your social streams.</p>
<p>One simple analysis is to perform a Filter by Distance on your Twitter feed.  I&#8217;m going to filter by distance from Metro stations and see what I say when likely waiting for or getting off the train.  Initially I did a filter by distance of 1000 feet, there were only 78 tweets that close to a DC Metro station (out of 3243 geolocated tweets).  If you look at this it isn&#8217;t very surprising most of those tweets are either near the FortiusOne Office or at National Airport.  Other fun filter by distance analysis could be filtering by distance of another Twitter account.<br />
<span id="more-2245"></span></p>
<p style="text-align: center"><a href="http://blog.fortiusone.com/wp-content/uploads/2010/12/Tweets-within-1000ft-of-Metro-at-GeoIQ.jpg"><img class="aligncenter size-full wp-image-2252" src="http://blog.fortiusone.com/wp-content/uploads/2010/12/Tweets-within-1000ft-of-Metro-at-GeoIQ.jpg" alt="" width="570" height="298" /></a></p>
<p>Another is to aggregate your information by another geography for example state or county.  Not surprisingly the county tweeted from most for me was the one I lived in until about 6 months ago.</p>
<p style="text-align: center"><a href="http://blog.fortiusone.com/wp-content/uploads/2010/12/Tweets-by-US-Counties-at-GeoIQ.jpg"><img class="aligncenter size-full wp-image-2251" src="http://blog.fortiusone.com/wp-content/uploads/2010/12/Tweets-by-US-Counties-at-GeoIQ.jpg" alt="" width="531" height="300" /></a></p>
<p>Self analysis may not tell you very much about yourself in this context, but maybe there is more complex data you can use.  For example with census tracks you can look at other detailed information with regards to your social stream.  What is the age median age of where you are doing the morning versus evening for example?</p>
<p>So remember sometimes it can be okay to be selfish for a bit during this holiday season when you analyze yourself.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.geoiq.com/2010/12/20/on-the-11th-day-of-analytics-analyze-yourself/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On the 10th Day of Analytics &#8212;  Addition and Subtraction (Column A + B = Analysis)</title>
		<link>http://blog.geoiq.com/2010/12/17/on-the-10th-day-of-analytics-addition-and-subtraction-column-a-b-analysis/</link>
		<comments>http://blog.geoiq.com/2010/12/17/on-the-10th-day-of-analytics-addition-and-subtraction-column-a-b-analysis/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 18:02:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[FortiusOne]]></category>
		<category><![CDATA[geoanalytics]]></category>
		<category><![CDATA[addition]]></category>
		<category><![CDATA[subtraction]]></category>

		<guid isPermaLink="false">http://blog.fortiusone.com/?p=2214</guid>
		<description><![CDATA[<p>Yesterday, on the 9th Day of Analytics <a href="http://twitter.com/matt_dew">Matt Dew</a> talked about &#8220;<a href="http://blog.fortiusone.com/2010/12/16/the-9th-day-of-analytics-simplify/">simplifying your life.</a>&#8221; Today we are going in a different direction and are doing &#8220;simple analytics.&#8221; On the new analytics features in GeoIQ is the ability to do addition and subtraction across columns in your dataset. Seemingly a simple ability, it can [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday, on the 9th Day of Analytics <a href="http://twitter.com/matt_dew">Matt Dew</a> talked about &#8220;<a href="http://blog.fortiusone.com/2010/12/16/the-9th-day-of-analytics-simplify/">simplifying your life.</a>&#8221; Today we are going in a different direction and are doing &#8220;simple analytics.&#8221;  On the new analytics features in GeoIQ is the ability to do addition and subtraction across columns in your dataset.  Seemingly a simple ability, it can also be quite powerful.</p>
<p><span id="more-2214"></span></p>
<p>One way you can use it is to measure Twitter influence. I subtracted Twitter followers from number of people a user followed.  Then I created a map with two layers, one of people had more followers than people they follow and the other of people who follow more people.</p>
<p style="text-align: center"><a href="http://blog.fortiusone.com/wp-content/uploads/2010/12/Positive-Followers-vs.-Negative-Followers-at-GeoIQ.jpg"><img class="aligncenter size-full wp-image-2235" src="http://blog.fortiusone.com/wp-content/uploads/2010/12/Positive-Followers-vs.-Negative-Followers-at-GeoIQ.jpg" alt="" width="551" height="250" /></a></p>
<p>The addition feature can be especially useful for adding together populations to create a total.  In this map I took number of females under 16 and number of males under 16 and added them together.  By using addition you can create targeted population groups for your analysis.</p>
<p style="text-align: center"><a href="http://blog.fortiusone.com/wp-content/uploads/2010/12/Sum-of-Male_Female-Pop-Less-than-16-at-GeoIQ.jpg"><img class="aligncenter size-full wp-image-2234" src="http://blog.fortiusone.com/wp-content/uploads/2010/12/Sum-of-Male_Female-Pop-Less-than-16-at-GeoIQ.jpg" alt="" width="549" height="250" /></a></p>
<p>So remember that &#8220;column A + B = analysis,&#8221; not to be confused with the 2Gether video &#8220;U + Me = Us.&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.geoiq.com/2010/12/17/on-the-10th-day-of-analytics-addition-and-subtraction-column-a-b-analysis/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A Trillion Dollar Market&#8230;</title>
		<link>http://blog.geoiq.com/2010/10/27/a-trillion-dollar-market/</link>
		<comments>http://blog.geoiq.com/2010/10/27/a-trillion-dollar-market/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 16:27:15 +0000</pubDate>
		<dc:creator>Frank Moyer</dc:creator>
				<category><![CDATA[FortiusOne]]></category>
		<category><![CDATA[geoanalytics]]></category>

		<guid isPermaLink="false">http://blog.fortiusone.com/?p=1680</guid>
		<description><![CDATA[<p>Yesterday was a significant day for mobile commerce; PayPal announced strategic partnerships with <a title="Appcelerator" href="http://www.appcelerator.com" target="_blank">Appcelerator</a> and Faceboook.  How big is this?  Christopher Mims of <a title="A Trillion Dollar Market" href="http://www.technologyreview.com/blog/mimssbits/25935/?p1=A3" target="_blank">MIT Technology Review</a> appreciates the potential &#8212; &#8220;a credible attempt to dominate what could soon be a trillion-dollar market for mobile purchases.&#8221;</p> <p>The [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday was a significant day for mobile commerce; PayPal announced strategic partnerships with <a title="Appcelerator" href="http://www.appcelerator.com" target="_blank">Appcelerator</a> and Faceboook.  How big is this?  Christopher Mims of <a title="A Trillion Dollar Market" href="http://www.technologyreview.com/blog/mimssbits/25935/?p1=A3" target="_blank">MIT Technology Review</a> appreciates the potential &#8212; &#8220;a credible attempt to dominate what could soon be a trillion-dollar market for mobile purchases.&#8221;</p>
<p>The combination of technologies that will come from Paypal’s new partnerships will unleash hundreds of thousands of developers and millions of merchants to capture new forms of value from the way their consumers discover, buy, and interact with their products and services.  It paves the way for the next generation of commerce &#8212; mobile, real-time and location-based.  The Appcelerator / PayPal <a title="Thought Leadership Video" href="http://vimeo.com/16099760" target="_blank">video</a> is full of thought leadership about the direction the market is heading &#8212; if you have not watched it, carve out a few minutes and check out the video.</p>
<p>The implications of fusing mobile, social, payment and location are substantial.  <a title="GigaOM Data Growth" href="http://gigaom.com/cloud/sensor-networks-top-social-networks-for-big-data-2/" target="_blank">GigaOM</a> reports that data storage will grow to 1,400 exabytes (more words ever spoken by human beings) by 2013, much of it location-based.  In this context, <a title="FortiusOne" href="http://www.fortiusone.com" target="_blank">FortiusOne</a> is really excited to play a key a part of this through our partnership with Appcelerator to power the <a title="Titanium+Geo" href="http://www.appcelerator.com/products/titaniumgeo/" target="_blank">Titanium+Geo</a> geo-analytics and geo-services.  Why is location so important?  It drives better targeting.  Targeting coupons based on consumer location and consumer preferences in real-time.  Targeting inventory based on distribution location.  Targeting fraud based on the location of mobile devices.  Targeting pricing based on distance from the store.  Better targeting means less waste, putting every dollar of marketing and advertising spend to better use.  Now, in near real-time PayPal and Appcelerator (powered by GeoIQ) will enable businesses to fuse together online (mobile) data with social and enterprise data, analyze it and take immediate action.</p>
<p><a href="http://vimeo.com/16099760"><img src="http://blog.fortiusone.com/wp-content/uploads/2010/10/TitaniumGeo.jpg" alt="" width="428" height="268" class="aligncenter size-full wp-image-1688" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.geoiq.com/2010/10/27/a-trillion-dollar-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Links List 11.7.08</title>
		<link>http://blog.geoiq.com/2008/11/07/links-list-11708/</link>
		<comments>http://blog.geoiq.com/2008/11/07/links-list-11708/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 16:00:49 +0000</pubDate>
		<dc:creator>Sean Gorman</dc:creator>
				<category><![CDATA[election]]></category>
		<category><![CDATA[geoanalytics]]></category>
		<category><![CDATA[gis]]></category>
		<category><![CDATA[kml]]></category>
		<category><![CDATA[mapping]]></category>
		<category><![CDATA[politics]]></category>

		<guid isPermaLink="false">http://blog.fortiusone.com/2008/11/07/links-list-11708/</guid>
		<description><![CDATA[<p>James Fee <a href="http://www.spatiallyadjusted.com/2008/11/05/sharing-the-file-geodatabase/#comments">joins in</a> and shares his insight on supporting ESRI&#8217;s Geodatabase format and how a File Geodatabase can be shared efficiently. He agrees that the <a href="http://www.spatiallyadjusted.com/2008/11/05/sharing-the-file-geodatabase/#comments">more file formats supported by a GeoData application</a>, the more likely people will use it. </p> <p>The election rallied much excitement, perhaps due in part to several [...]]]></description>
			<content:encoded><![CDATA[<p>James Fee <a href="http://www.spatiallyadjusted.com/2008/11/05/sharing-the-file-geodatabase/#comments">joins in</a> and shares his insight on supporting ESRI&#8217;s Geodatabase format and how a File Geodatabase can be shared efficiently. He agrees that the <a href="http://www.spatiallyadjusted.com/2008/11/05/sharing-the-file-geodatabase/#comments">more file formats supported by a GeoData application</a>, the more likely people will use it. </p>
<p>The election rallied much excitement, perhaps due in part to several compelling mapping implementations. The media, <a href="http://apb.directionsmag.com/archives/5004-CNN-Going-Over-the-Top-with-Maps,-Info-on-US-Elections.html">for example CNN</a>, turned to maps to present data regarding the election. <a href="http://geomantic.org/blog/2008/11/05/mapping-election-results/">Maps compiled</a> included locations of <a href="http://googlemapsmania.blogspot.com/2008/11/2008-election-results-maps.html">candidate rallies and the country&#8217;s standings</a> (color-coded in red vs. blue). We even provided our own <a href="http://blog.fortiusone.com/2008/11/06/post-election-analysis-and-data/">analysis post-election</a>. (And maybe the most well know, <a href="http://www.engadget.com/2008/10/24/snl-does-multitouch-comedy-to-perfection-with-cnns-magic-map/">SNL&#8217;s Magic Map</a>&#8230;.)</p>
<p>Jeff Thurston discusses <a href="http://vector1media.com/vectorone/?p=1368">GIS implementation across large energy companies</a>, specifically at Saudi Aramco and BP. Saudi Aramco has 15 GIS units where contractors and numerous amounts of sensors that feed SCADA systems are all dynamically linked through GIS. As for BP, the company embarked on an innovation strategy that seeks to embed GIS and spatial information across the company. Thurston states he knows &#8216;of a few operations using GIS at the scale and complexity of Saudi Aramco&#8217; and has seen &#8216;few companies attempt to extend the application of GIS in strategic role beyond practical and operational considerations.&#8217;</p>
<p>Google Maps now offers a feature that enables you to download your search results as a waypoint into your GPS system. The feature supports Garmin, TomTom and Pioneer. Make sure you have the <a href="http://freegeographytools.com/2008/download-a-google-maps-search-result-to-a-gps">correct software installed</a> on your computer. </p>
<p><i><a href="http://googlegeodevelopers.blogspot.com/2008/11/rtkm-read-kml-manual.html">The KML Handbook</a></i> by Josie Wernecke is <a href="http://www.amazon.com/gp/product/0321525590?ie=UTF8&amp;tag=googleearthbl-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0321525590">now available for pre-order</a>. Wernecke is a Google tech writer and explains the various elements and features of KML in her brand new book, including topics like Regionation and View Based Refresh. </p>
]]></content:encoded>
			<wfw:commentRss>http://blog.geoiq.com/2008/11/07/links-list-11708/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Using MapShaper to Create Smaller Shapefiles and KML through Finder!</title>
		<link>http://blog.geoiq.com/2008/05/24/using-mapshaper-to-create-smaller-shapefiles-and-kml-through-finder/</link>
		<comments>http://blog.geoiq.com/2008/05/24/using-mapshaper-to-create-smaller-shapefiles-and-kml-through-finder/#comments</comments>
		<pubDate>Sat, 24 May 2008 22:17:20 +0000</pubDate>
		<dc:creator>Sean Gorman</dc:creator>
				<category><![CDATA[GeoCommons]]></category>
		<category><![CDATA[geoanalytics]]></category>
		<category><![CDATA[geodata]]></category>
		<category><![CDATA[geography]]></category>
		<category><![CDATA[geoweb]]></category>
		<category><![CDATA[gis]]></category>
		<category><![CDATA[kml]]></category>

		<guid isPermaLink="false">http://blog.fortiusone.com/?p=310</guid>
		<description><![CDATA[<p>We&#8217;ve been doing a lot of data migration and new data uploads with <a href="http://finder.geocommons.com">Finder!</a> and often times our data team runs into data and mapping headaches. One that we commonly encounter are largish shapefiles that make for really bloated KML when we convert it (for instance a 2mb shapefile for <a href="http://finder.geocommons.com/overlays/1354">US counties</a> becomes [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve been doing a lot of data migration and new data uploads with <a href="http://finder.geocommons.com">Finder!</a> and often times our data team runs into data and mapping headaches.  One that we commonly encounter are largish shapefiles that make for really bloated KML when we convert it (for instance a 2mb shapefile for <a href="http://finder.geocommons.com/overlays/1354">US counties</a> becomes a 5.4 mb KML file).  The end result are big files that completely kill browser based applications like Virtual Earth and Google Maps, or load really slowly in thick client applications like Google Earth and ESRI AGX.</p>
<p>There are three factors that constitute file bloat for any vector based geospatial data:</p>
<p>1) The number of attributes (how many columns)<br />
2) The number of features (how many rows)<br />
3) The complexity of the geometry (how much needs to be drawn)</p>
<p>You can do some clever things to manage the first two at a low level &#8211; although you still are going to have bloat when you convert to a standard file format.  The third factor, geometry complexity, is interesting because you can also do some low level tricks whose savings can be passed along to standard file formats.  Reducing the complexity of geometry is often called &#8220;<a href="http://en.wikipedia.org/wiki/Generalization">map generalization</a>&#8221; in academic circles.</p>
<p>The <a href="http://gvlt.wordpress.com/2008/05/17/tutorial-thematic-mapping-with-the-google-maps-flash-api/">general concept</a> is that you remove details from the map without loosing the message and context of the map.  All maps have some form of <a href="http://www.spatiallyadjusted.com/2008/01/14/the-idea-of-software-as-a-service-platform/#comment-32215">generalization</a> otherwise it would be a perfect reflection of reality.  Academics have used <a href="http://cgsteam.wordpress.com/2008/04/09/bridging-the-gaps-award/">algorithms</a> to heuristically derive a map generalization.  This is probably best explained with a few examples.  Below is a map of Europe in full detail:</p>
<p><a href="http://www.flickr.com/photos/89545988@N00/2515733755/" title="europe_mapshaper_detail by interfortius, on Flickr"><img src="http://farm4.static.flickr.com/3174/2515733755_5090b50f2a.jpg" width="500" height="455" alt="europe_mapshaper_detail" /></a></p>
<p>Next is map generalization that removes some of the detail but still keeps the context of Europe and the country boundaries:</p>
<p><a href="http://www.flickr.com/photos/89545988@N00/2516557188/" title="europe_mapshaper_medium by interfortius, on Flickr"><img src="http://farm3.static.flickr.com/2144/2516557188_5c72710611.jpg" width="500" height="415" alt="europe_mapshaper_medium" /></a></p>
<p>Last a more extreme example with even greater detail removed:</p>
<p><a href="http://www.flickr.com/photos/89545988@N00/2516557204/" title="europe_mapshaper_sparse by interfortius, on Flickr"><img src="http://farm4.static.flickr.com/3292/2516557204_396f761fd4.jpg" width="500" height="444" alt="europe_mapshaper_sparse" /></a></p>
<p>To pull off these nifty computational tricks used to require some fairly sophisticated desktop software, but Matt Bloch and Mark Harrower at the University of Wisconsin figured out a clever way to enable enable real-time WYSIWIG map generalization.  The resulting application is called MapShaper.  You can upload a shapefile and run different generalization routines (with high level of control if you choose) then export the result back out as a shapefile or an EPS file.  The shapefile export is down at the moment, but hopefully will back in action soon.</p>
<p>I think these kinds of technologies and mathematics are going to be increasingly important as we need to make ever larger datasets available.  Especially when the receiving devices are increasingly mobile with even smaller data handling capabilities.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.geoiq.com/2008/05/24/using-mapshaper-to-create-smaller-shapefiles-and-kml-through-finder/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Improving the Value of Forecasts Through an Online, Interactive Mapping Environment:  The Example of Wildfire Planning</title>
		<link>http://blog.geoiq.com/2007/11/03/improving-the-value-of-forecasting-through-an-online-interactive-mapping-environment/</link>
		<comments>http://blog.geoiq.com/2007/11/03/improving-the-value-of-forecasting-through-an-online-interactive-mapping-environment/#comments</comments>
		<pubDate>Sat, 03 Nov 2007 04:06:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[GeoCommons]]></category>
		<category><![CDATA[collective intelligence]]></category>
		<category><![CDATA[esri]]></category>
		<category><![CDATA[geoanalytics]]></category>
		<category><![CDATA[geodata]]></category>
		<category><![CDATA[geography]]></category>
		<category><![CDATA[geoiq]]></category>
		<category><![CDATA[gis]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mapping]]></category>
		<category><![CDATA[mashup]]></category>
		<category><![CDATA[neogeography]]></category>
		<category><![CDATA[sharing]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[software as a service]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://blog.fortiusone.com/2007/11/03/improving-the-value-of-forecasting-through-an-online-interactive-mapping-environment/</guid>
		<description><![CDATA[<p>The Utility of Maps in Hazard Forecasting </p> <p>The recent wildfires in Southern California remind of us of just how important hazard forecasting has become in helping to ensure the safety and welfare of the public and the role that mapping can play in the process. Short-term forecasts of fire direction and intensity were pivotal [...]]]></description>
			<content:encoded><![CDATA[<p><strong>The Utility of Maps in Hazard Forecasting </strong></p>
<p>The recent wildfires in Southern California remind of us of just how important hazard forecasting has become in helping to ensure the safety and welfare of the public and the role that mapping can play in the process. Short-term forecasts of fire direction and intensity were pivotal in containment and evacuation efforts; Mapping played a prominent role in <a href="//www.directionsmag.com/press.releases/index.php?duty=Show&amp;id=19733&amp;trv=1">generating forecasts</a> and in <a href="http://www.informationweek.com/blog/main/archives/2007/10/staying_informe.html">disseminating </a> and <a href="http://www.californiagreensolutions.com/cgi-bin/gt/tpl.h,content=1323">sharing</a> information about potential risk.</p>
<p>The usefulness of maps in visualizing and and generating forecasts extends well beyond the California fire event. In the area of climate prediction, numerous sites provide regularly updated maps of long-term and short-term forecasts of a variety of conditions and in some cases, valuable watches and warnings to the public based on the forecasts.</p>
<p>
<strong>Some Points for Discussion</strong>
</p>
<p>
While the information that is currently out there provides great utility, there are some limitations in the way that the information is is disseminated and formatted that are worth noting. The points are intended to be food for thought and to get us thinking about how we can increase the value of forecasting even further &#8211; particularly in an interactive, web-based mapping environment.</p>
<p>First, forecasts are scattered across multiple websites and even within websites, requiring some effort and time on the part of the consumer to find, extract and process information. The sites and links vary in terms of the information they provide. In terms of fire forecasting, some sites focus on drought conditions, others on smoke generation and yet others on combinations of factors to characteristic future fire potential. The forecasting horizons also vary considerably from site to site.</p>
<p>Second, much of the maps provided on the web are in a <a href="http://www.fs.fed.us/land/wfas/exp_fp_f.gif">&#8220;hard copy&#8221; format </a>and not in an interactive mode where the user can pan, zoom and perform other functions.  <a href="http://www.firedetect.noaa.gov/viewer.htm">Some sites</a> do have <a href="http://www.wfas.net/">map viewers</a> however, they are currently limited in the amount and type of data that can be displayed.</p>
<p>Third, and related to the second point, is that the possibility for &#8220;layering&#8221; data to create custom maps with richer information relevant to the needs of the user is limited. For example, someone may be interested in seeing if an environmentally sensitive or protected area is in the path of a projected wildfire.</p>
<p>Fourth, there lacks a mechanism for consumers and providers of the forecasts to interact and share information. Interaction could be very useful in understanding forecasts but also in terms of improving current predictive models.  In the book <a href="http://www.nap.edu/catalog.php?record_id=6370">Making Climate Forecasts Better</a>, Stern and Easterling write: “The utility of forecasts can be increased by systematic efforts to bring scientific output and users&#8217; needs closer together. These efforts may include both analytic efforts to identify the climatic parameters to which particular sectors or groups are highly sensitive or vulnerable and social processes that foster continual interaction between the producers and the consumers of forecasts.&#8221;</p>
<p>Fifth, not all information is publicly available and perhaps it should be? In climate forecasting, having access to the &#8220;best&#8221; information is in the national interest: it can save lives. And in some cases, the private sector is the keeper of such information. A <a href="http://www.foxnews.com/story/0,2933,293844,00.html">recent study by ForecastWatch</a>, found that in terms of recent historical forecasting of next day rain and snow, government sites had a 21% greater error rate than some of the private companies that do similar projections.</p>
<p><strong>What Could the Future Hold?</strong>
</p>
<p>
The new web is fertile for the development of a system by which forecasts can be provided to the public in a more usable, digestible and efficient manner.  Sites like Geocommons could be a one-stop location for viewing forecasts, such as those related to hazards and climatic conditions.  In such an environment, visitors could interact with each other or the producers of the forecasts, discuss the validity of the forecasts or provide additional information to augment the projections, all through a wiki or blog-style environment. They could also create custom forecast maps with overlays of additional information that is of most useful to them for solving a problem, understanding a situation or simply planning ahead. </p>
]]></content:encoded>
			<wfw:commentRss>http://blog.geoiq.com/2007/11/03/improving-the-value-of-forecasting-through-an-online-interactive-mapping-environment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

