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	<title>GeoIQ Blog &#187; Uncategorized</title>
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		<title>Simplicity: Something We Can Agree On</title>
		<link>http://blog.geoiq.com/2011/04/01/simplicity-something-we-can-agree-on/</link>
		<comments>http://blog.geoiq.com/2011/04/01/simplicity-something-we-can-agree-on/#comments</comments>
		<pubDate>Fri, 01 Apr 2011 01:45:19 +0000</pubDate>
		<dc:creator>Sean Gorman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.geoiq.com/?p=2570</guid>
		<description><![CDATA[<p>I&#8217;ve spent the last two days at <a href="http://www.thewherebusiness.com/locationintelligenceusa/agenda.shtml">Enterprise Strategies for Location Intelligence</a>.  It was an interesting collection of vendors and enterprise end users.  It was encouraging to hear the enterprises in the audience say the agenda hit the areas where they had questions. Across these conversations some interesting meme&#8217;s emerged.</p> <p>One, a general interest [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve spent the last two days at <a href="http://www.thewherebusiness.com/locationintelligenceusa/agenda.shtml">Enterprise Strategies for Location Intelligence</a>.  It was an interesting collection of vendors and enterprise end users.  It was encouraging to hear the enterprises in the audience say the agenda hit the areas where they had questions. Across these conversations some interesting meme&#8217;s emerged.</p>
<p>One, a general interest in data external to the enterprise &#8211; spanning crowdsourcing and open data to social/mobile. Large players from IBM, ESRI to Oracle all gave the theme attention. A second trend that was oft repeated &#8211; the convergence of business intelligence, location intelligence, GIS, data science, and a dozen more labels. As enterprises have begun to open themselves up to new concepts and data sources you get a collision of content.  Yet, the biggest &#8220;ask&#8221; I heard, when speakers talked about customers, was more simplicity in the myriad of offerings.  Almost every vendor highlighted the customer demand for simplicity.  Yet, the convergence of data that is being highlighted would seem to be the antithesis of simplicity.</p>
<p>Andrew sent me a cool quote last night that I think sums up the end goal well:</p>
<blockquote><p>&#8220;Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.&#8221;</p>
<p>- <a href="http://en.wikipedia.org/wiki/Antoine_de_Saint-Exup%C3%A9ry">Antoine de Saint Exupery</a></p></blockquote>
<p>I think this is one of the single biggest challenges we face as a community. As location becomes ubiquitous how do we make the new and old tools of geographic information more palatable as they need to interconnect and become more accesible to a broader ecosystem.  <a href="http://www.vector1media.com/vectorone/?p=4123">Traditionally</a>, I&#8217;d argue that simplicity has not been the leading priority in either GIS or business intelligence.  This is shifting, in our panel SJ Camarata noted ESRI&#8217;s push to prioritize simplicity in the GIS market. This was one of many signals to me that simplicity is a goal the community could all benefit from, but what is the design philosophy for achieving it.</p>
<p>A big chunk of Google&#8217;s presentation at ESLI was their focus on simplicity &#8211; driven by user testing. Sean Maday quoted that in 30 minutes there will be 21,000 hours of Google Maps usage by the public.  Leveraging that mass of users opens up lots of opportunities for A/B testing, and the crowd quickly let&#8217;s you know what is simple and what is not. It has no doubt been massively successful, but having the crowd and resources of a Google can be challenging to come by.</p>
<p>Developing applications at GeoIQ we spend a lot of time thinking about simplicity, and thought it might be useful to share our design method. Over on the GeoIQ developer <a href="http://developer.geoiq.com/blog/2011/03/31/geoiq-design-process-perfection-in-simplicity/">blog</a> Matt Constantine has written up in depth over view of his design approach, along with a host of useful resources.  Simplicity is a perpetual goal and one of the tenants we can all strive for in our apps. Would love to hear other thoughts on achieving simplicity in applications as our data gets more complex.</p>
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		<title>What Does NoGIS Mean?</title>
		<link>http://blog.geoiq.com/2011/03/29/what-does-nogis-mean/</link>
		<comments>http://blog.geoiq.com/2011/03/29/what-does-nogis-mean/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 21:16:45 +0000</pubDate>
		<dc:creator>Sean Gorman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.geoiq.com/?p=2557</guid>
		<description><![CDATA[<p>Last night I saw a tweet from Mike Migurski at Stamen about a San Francisco <a href="http://nogis.eventbrite.com/">meetup</a> called NoGIS.  Totally intriguing, so I followed the link, and they had the following quick desciption posted up:</p> <p>&#8220;What does mapping technology look like when it&#8217;s created distinctly for the web? What was once exclusively the realm of [...]]]></description>
			<content:encoded><![CDATA[<p>Last night I saw a tweet from Mike Migurski at Stamen about a San Francisco <a href="http://nogis.eventbrite.com/">meetup</a> called NoGIS.  Totally intriguing, so I followed the link, and they had the following quick desciption posted up:</p>
<blockquote><p><span style="font-family: helvetica;">&#8220;What does mapping technology look like when it&#8217;s created distinctly for the web? What was once exclusively the realm of traditional geographers is now accessible by almost any web developer thanks to tools like openlayers, polymaps, mapnik, and tilestache. Conversely, concepts that would be foreign in offline mapping (like map tiles) are the centerpoint of how people think about maps on the web. </span><span style="font-family: helvetica;">The nature of the problem has changed and technology is rushing to solve it. We&#8217;ve gathered some presenters to show us interesting things happening in our field.&#8221;</span></p></blockquote>
<p>So, if you are wondering why this is called NoGIS?   It is an homage to <a href="http://en.wikipedia.org/wiki/NoSQL">NoSQL</a>.  Which begs the question what is NoSQL?  At a high level NoSQL is a movement in database management approaches that ditched the classic relational database approach for new innovations that strived to create distributed datastores (minus <a href="http://en.wikipedia.org/wiki/ACID">ACID</a>).  This included techniques like key-value stores, document databases, and graph databases.  In short &#8211; for a lot of emerging data streams, which that are often high volume, dynamic, and persistent &#8211; the traditional SQL paradigm did not work.</p>
<p>My interpretation of Mike&#8217;s post &#8211; we are at a similar cross roads in mapping technology.  Arguably we&#8217;ve collectively been there for several years, but I think we are at a point where the broader market is catching up.  For decades, location and geography have been their own special niche, served by GIS technology from a fairly small number of vendors.  As many have pointed out &#8220;spatial is no longer special&#8221; and as a result location is quickly becoming a feature of many technologies.  As location base apps become ubiquitous the characteristics of geographic data are changing as well.  The data of this new paradigm does not look like the static parcel data, which is stereotypical of much traditional GIS work.  As we saw in the NoSQL characteristics data is now high volume, dynamic and users/developers want to see/query it in real time.  This is something traditional GIS was not built to do, and on multiple levels Mike and company&#8217;s analogy to NoSQL is quite apropos.  The list of talks for the meet up reinforces and illuminates the thought:</p>
<blockquote><p><span style="font-family: helvetica;"><strong><strong>Michal Migurski</strong></strong> from <a href="http://stamen.com/">Stamen Design</a> is giving a talk titled &#8220;Fast, Cheap, or Dumb: Pick Three,&#8221; about the design and publishing of geographic visualizations and interfaces with a bias towards simplicity and reach.</span></p>
<p><span style="font-family: helvetica;"><strong><strong>Mike Malone</strong></strong> from <a href="http://simplegeo.com/">SimpleGeo</a> is exploring the real world technical challenges faced at SimpleGeo while building a web-scale spatial database on top of Apache Cassandra, as well as some new developments &amp; lessons learned.</span></p>
<p><span style="font-family: helvetica;"><strong>Sha Hwang</strong> &amp; <strong>Zain Memon</strong> from <a href="http://trulia.com/">Trulia</a> will probably just wing it.</span></p></blockquote>
<p>Looks to be just the first meet-up, but it poses an interesting question as to what innovations does a reinvention of geographic information call for.  Visualization and data management are two obvious ones.  What else?  Traditionally GIS analysis is static.  If we are streaming data in real time shouldn&#8217;t our analyses also update in real time.  What are the repercussions of dynamically changing analyses.  Does this go beyond developers, or are we just creating a new ivory tower? With all the new data management horsepower what do massive sample sizes mean to spatial statistics.  How do we look at verification and validation in age of crowdsourcing?  How do you deal with error bounds when data is constantly changing?  Is it all a relic?  There have probably been few other times it has been more interesting to be a geo-nerd.</p>
<p><strong><em>Addendum</em></strong></p>
<p>Following the Twitter thread on NoGIS I was reminded of our own internal decision to move away from SQL for GeoCommons. We did a presentation on it for Where 2.0 in 2008 and it was interesting to look at where and why we diverged from the traditional path back then.</p>
<div id="__ss_7446605" style="width: 425px;"><strong><a title="Where 2.0 NoSQL Presentation 2008 - GeoIQ" href="http://www.slideshare.net/seagor/where-20-nosql-presentation-2008-geoiq">Where 2.0 NoSQL Presentation 2008 &#8211; GeoIQ</a></strong><object id="__sse7446605" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=where2-0presentation08-110330070049-phpapp02&amp;stripped_title=where-20-nosql-presentation-2008-geoiq&amp;userName=seagor" /><param name="name" value="__sse7446605" /><param name="allowfullscreen" value="true" /><embed id="__sse7446605" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=where2-0presentation08-110330070049-phpapp02&amp;stripped_title=where-20-nosql-presentation-2008-geoiq&amp;userName=seagor" name="__sse7446605" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/seagor">seagor</a>.</div>
<div style="padding: 5px 0 12px;">Yes &#8211; the title was awful &#8211; I&#8217;m not sure what I was thinking.</div>
</div>
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		<title>We Have a New Name: GeoIQ</title>
		<link>http://blog.geoiq.com/2011/03/17/we-have-a-new-name-geoiq/</link>
		<comments>http://blog.geoiq.com/2011/03/17/we-have-a-new-name-geoiq/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 09:00:49 +0000</pubDate>
		<dc:creator>Frank Moyer</dc:creator>
				<category><![CDATA[FortiusOne]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[geoiq]]></category>

		<guid isPermaLink="false">http://blog.geoiq.com/?p=2533</guid>
		<description><![CDATA[<p>Today was literally a brand new day for FortiusOne; effective today we will be operating under the new brand of GeoIQ.  Many, especially within our customer roots at the US Intelligence Agencies, know the FortiusOne brand.  As the business grows, we want a brand name that is easy to say and clearly communicates what we [...]]]></description>
			<content:encoded><![CDATA[<p>Today was literally a brand new day for FortiusOne; effective today we will be operating under the new brand of GeoIQ.  Many, especially within our customer roots at the US Intelligence Agencies, know the FortiusOne brand.  As the business grows, we want a brand name that is easy to say and clearly communicates what we offer to the market.  Now we communicate what we do in 5 letters: GeoIQ.  <a title="Name That Tune" href="http://en.wikipedia.org/wiki/Name_That_Tune" target="_blank">George DeWitt</a> would be proud.  Geo (location) IQ (intelligence).</p>
<p>Over the next few weeks we will be announcing the different products that are included in the GeoIQ suite.  Last October we launched our mobile capability in partnership with Appcelerator.  And, just last month we announced Acetate, which enables users to create really good-looking map visualizations.  Stay tuned for more product releases in the upcoming months.</p>
<p>And now for the requisite history lesson as we say farewell to the FortiusOne brand: The FortiusOne brand dates back to the company’s inception in 2005 when founder Sean Gorman’s doctoral thesis sparked a <a title="Washington Post Startup" href="http://pqasb.pqarchiver.com/washingtonpost/access/929194351.html?FMT=ABS&amp;FMTS=ABS:FT&amp;date=Nov+21,+2005&amp;author=&amp;desc=Start-Up" target="_blank">stir</a> in Washington and promoted the funding of a new start-up.  The company began work analyzing the strength of infrastructure networks for the US government – which Sean aptly named, ‘FortiusOne’ &#8211; meaning Stronger One.   Since 2005, the company has continued success in the government marketplace and has extended the core capabilities of the GeoIQ platform to fulfill the growing needs of enterprise marketers.  GeoIQ is widely recognized across both the government and commercial markets as the leading data sharing, analysis and visualization platform.</p>
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		<title>Our Experiment from Code for America&#8217;s DC DataCamp</title>
		<link>http://blog.geoiq.com/2011/03/01/our-experiment-from-code-for-americas-dc-datacamp/</link>
		<comments>http://blog.geoiq.com/2011/03/01/our-experiment-from-code-for-americas-dc-datacamp/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 13:31:32 +0000</pubDate>
		<dc:creator>Sean Gorman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.geoiq.com/?p=2541</guid>
		<description><![CDATA[<p>Over the President&#8217;s Day weekend <a href="http://codeforamerica.org/">Code for America</a> held a <a href="http://codeforamerica.org/2011/02/11/datacamps/">DataCamp</a> at <a href="http://bigwindowlabs.com/">Big Windows Labs</a> in DC. There was a great diverse group of participants who came up with lots of innovative ideas for remixing government data and creating cool apps.</p> <p>Travis Pinney, Kate Chapman and I decided to work on a project trying to [...]]]></description>
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<p>Over the President&#8217;s Day weekend <a href="http://codeforamerica.org/">Code for America</a> held a <a href="http://codeforamerica.org/2011/02/11/datacamps/">DataCamp</a> at <a href="http://bigwindowlabs.com/">Big Windows Labs</a> in DC. There was a great diverse group of participants who came up with lots of innovative ideas for remixing government data and creating cool apps.</p>
<p>Travis Pinney, Kate Chapman and I decided to work on a project trying to structure the DC health inspection data and fuse it with Yelp restaurant reviews. We were curious what the relationship was between the health inspection ratings for restaurants and their popularity. DC is appropriately famous being a leading innovator with making government data available to the public. Health inspections for restaurants is no different and there is a clean <a href="http://washington.dc.gegov.com/webadmin/dhd_431/web/">interface</a> for browsing through the full inspection for each food establishment. The problem is the data is in HTML forms or worse PDF. Travis did some brilliant scripting to scrape the data out. Unfortunately this means we could not get the PDF data, but on the upside the majority was in the HTML forms. I experimented with doing the same with <a href="http://needlesbase.com">Needlebase</a> which was fun to learn, but I couldn&#8217;t keep up with Travis&#8217;s skills for some of the edge cases in the data. Next Travis used the Yelp API to grab data on the user ratings for restaurants in DC. The good news is we got a merged list of 515 restaurants with both health inspection and Yelp ratings. The bad news is that there 2500+ health reports and 3700+ Yelp reviewed restaurants. So, we missed a lot, but we are we were also pretty conservative in joining the data.</p>
<p>Without getting into the gory details joining locations can be an ugly affair. You can have multiple locations at the sames address (e.g an airport) and have multiple restaurants with the same name, so a unique ID is quite elusive between disparate data sets. There a good number of tricks you can use but the over all problem is difficult. It will be interesting to see how the various start ups like Factual, SimpleGeo and Cloudmade tackle the problem as they build out large POI repositories and look to cross link data. Pivoting on location (lat/long) seems like a good solution and I&#8217;m sure we&#8217;ll start seeing location based place graphs in the near future.</p>
<p>Back to our data experiment &#8211; while we did not get all the data merged 515 is a pretty good sample to look at potential trends. Once Travis had done all the hard work I uploaded the merged data set to GeoCommons to geocode the data. You can find the raw data <a href="http://geocommons.com/overlays/96757">here</a> available in a variety of formats to remix yourself. Next I plotted out the points in GeoCommons and ran an analysis correlating the health inspection risk score to the Yelp ratings. I wanted to see if health inspection scores were a good predictors of popularity on Yelp. If they were a good predictor I should see a high negative correlation &#8211; i.e. low risk scores are correlated with high Yelp reviews.</p>
<p>The correlation did come back negative but only 2% of the variation in Yelp ratings was explained by health inspections risk scores. You can see the results on the map below. While the correlation was not meaningful if you click the gray triangle in the layers palette for the correlation you will see a scatter plot. Click the circles in the upper right hand quadrant to see restaurants that are popular on Yelp but have high health risk scores. Is your favorite restaurant throwing some serious health violations?</p>
<p><a id="maker_map_54678_link" href="http://geocommons.com/maps/54678">View full map</a><br />
<script src="http://geocommons.com/javascripts/f1.api.js" type="text/javascript"></script><br />
 <script type="text/javascript"></script></p>
<p>You can play around clicking on any of the quadrants to see patterns of health risk vs. popularity across DC. If you would like to see the raw data for the correlation analysis it is available <a href="http://geocommons.com/overlays/96758">here</a>. Feel free to remix the data and come up with another perspective like animating it over time. DataCamp was awesome and the project was a fun one. Many thanks to Code for America for setting it up and Big Window Labs for hosting us.</p>
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		<title>Hello world!</title>
		<link>http://blog.geoiq.com/2010/10/20/hello-world/</link>
		<comments>http://blog.geoiq.com/2010/10/20/hello-world/#comments</comments>
		<pubDate>Wed, 20 Oct 2010 18:26:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.platform.fortiusone.com/?p=1</guid>
		<description><![CDATA[<p>Welcome to <a href="http://platform.fortiusone.com/">FortiusOne Sites</a>. This is your first post. Edit or delete it, then start blogging!</p>]]></description>
			<content:encoded><![CDATA[<p>Welcome to <a href="http://platform.fortiusone.com/">FortiusOne Sites</a>. This is your first post. Edit or delete it, then start blogging!</p>
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		<title>FortiusOne is at eTech!</title>
		<link>http://blog.geoiq.com/2007/03/26/fortiusone-is-at-etech/</link>
		<comments>http://blog.geoiq.com/2007/03/26/fortiusone-is-at-etech/#comments</comments>
		<pubDate>Mon, 26 Mar 2007 18:40:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.fortiusone.com/2007/03/26/fortiusone-is-at-etech/</guid>
		<description><![CDATA[<p>Just thought I&#8217;d drop a quick line on the blog to let anyone who&#8217;s interested know that several of us are out in San Diego at O&#8217;Reilly&#8217;s <a href="http://conferences.oreillynet.com/et2007/">Emerging Technology Conference</a>.</p> <p>Among the many reasons we&#8217;re out here is to get exposed to new ideas and technologies, so if you&#8217;re reading this blog and happen [...]]]></description>
			<content:encoded><![CDATA[<p>Just thought I&#8217;d drop a quick line on the blog to let anyone who&#8217;s interested know that several of us are out in San Diego at O&#8217;Reilly&#8217;s <a href="http://conferences.oreillynet.com/et2007/">Emerging Technology Conference</a>.</p>
<p>Among the many reasons we&#8217;re out here is to get exposed to new ideas and technologies, so if you&#8217;re reading this blog and happen to be out here as well and would like to talk shop, or just go out and grab a beer to see how many bad heatmap jokes we can come up with, we&#8217;re definitely up for it.</p>
<p>Just drop me a line <a href="mailto:chris@fortiusone.com">directly</a> or add a comment to this post and we&#8217;d be thrilled to meet you.</p>
<p><!-- technorati tags start -->
<p>Technorati Tags: <a href="http://www.technorati.com/tag/etech" rel="tag">etech</a>, <a href="http://www.technorati.com/tag/etech07" rel="tag">etech07</a></p>
<p><!-- technorati tags end --></p>
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		<title>The Return of the Mullet and Corporate Mashups</title>
		<link>http://blog.geoiq.com/2006/11/03/the-return-of-the-mullet-and-corporate-masups/</link>
		<comments>http://blog.geoiq.com/2006/11/03/the-return-of-the-mullet-and-corporate-masups/#comments</comments>
		<pubDate>Fri, 03 Nov 2006 23:27:17 +0000</pubDate>
		<dc:creator>Sean Gorman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.fortiusone.com/2006/11/03/the-return-of-the-mullet-and-corporate-masups/</guid>
		<description><![CDATA[<p>Just got back from Barcelona yesterday where we were demoing our technology to folks from British Petroleum. They have developed a very robust and cool mashup with MS Virtual Earth. Definitely a mashup on steroids with all sorts of goodies rolled in ranging from video to IP based coms. It is great to see an [...]]]></description>
			<content:encoded><![CDATA[<p>Just got back from Barcelona yesterday where we were demoing our technology to folks from British Petroleum.  They have developed a very robust and cool mashup with MS Virtual Earth.  Definitely a mashup on steroids with all sorts of goodies rolled in ranging from video to IP based coms.   It is great to see an enterprise like BP making a significant investment in web mapping and mashups.  They are working at being at the fore front of location intelligence and I think it bodes well for where web mapping is headed in the future and its potential to create value for the enterprise.  Here is hoping many other enterprises follow suit.</p>
<p>A question to the crowd &#8211; a few folks we talked to over the week thought that MS was going to win web mapping for the enterprise over Google.  Not sure what I think on this yest, but interested if anyone has opinions.  The VE mashup we saw at BP was definately the most robust I&#8217;ve seen to date.</p>
<p>While BP treated us very well and the Barcelona beaches were awesome &#8211; there was one disturbing conclusion from the trip&#8230;.  The mullet is back, at least in Spain.  At first we thought it might be Spanish rednecks stuck in an 80&#8242;s time warp, but no such luck.  It was the hipsters &#8211; sporting mullets.  Several new varieties of mullets in this apparent revival, we saw the rasta mullet &#8211; business in front and dread locks in the back.  There was also the faux hawk mullet.  Thatâ€™s right short all over except a moused faux hawk in the back.  How long before this arrives in America remains to be seen, but be on the look out.</p>
<p>In better news our API and Google Maps mashup will be up next week.  We should have an URL up here late Monday or Tuesday for folks to check out.</p>
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		<title>Google/GeoIQ Mashup Follow Up</title>
		<link>http://blog.geoiq.com/2006/10/19/googlegeoiq-mashup-follow-up/</link>
		<comments>http://blog.geoiq.com/2006/10/19/googlegeoiq-mashup-follow-up/#comments</comments>
		<pubDate>Thu, 19 Oct 2006 14:28:16 +0000</pubDate>
		<dc:creator>Sean Gorman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.fortiusone.com/2006/10/19/googlegeoiq-mashup-follow-up/</guid>
		<description><![CDATA[<p>Thanks for all the comments on the mashup posting. We were excited about the positive feedback and suggestions. The Digg.com posting was awesome and many thanks to Kevin Rose for posting it. The Digg traffic gave us a surprise stress test for the API. Someone clever grabbed the Mac.com homepage url Mookie was testing the [...]]]></description>
			<content:encoded><![CDATA[<p>Thanks for all the comments on the mashup posting. We were excited about the positive feedback and suggestions.   The Digg.com posting was awesome and many thanks to Kevin Rose for posting it.  The Digg traffic gave us a surprise stress test for the API. Someone clever grabbed the Mac.com homepage url Mookie was testing the mashup with and posted it on Digg.  The resulting traffic swamped us pretty quickly, but gave us a chance to tweak the concurrent users parameters and it held up quite well to the onslaught once we sorted everything out.  The exception being anyone using IE, who got a non transparent black heatmap.  Still sorting out the alpha channel transparency issues on that one, but we&#8217;ll have it all sorted for the real mash up launch.  Since the URL is by no means secret anymore feel free to check it out:</p>
<p>http://homepage.mac.com/prak/gmap.html</p>
<p>A few tips 1) best to use Firefox or Safari 2) we do not have panning hooked up yet so the heat map only refactors when you zoom in 3) you can pan over to any location in the US but will not get a heat map till you zoom in 4) to get the best performance wait for the heat map to pop up before you zoom again otherwise things get a bit backed up in the queue.</p>
<p>We&#8217;ll have panning and all the other bugs worked out for the real mashup release, but something to play with since it is not longer really secret.  Please post any feedback or suggestions.  We are finalizing the API for public consumption this week and should have documentation done next week and have it out for people to use shortly after.</p>
<p>As for the real mashup that will go with the API, we thought we&#8217;d have a little fun with it and show some of the more advanced features.  So the guts of the mashup are going to be a comparison of San Francisco and New York City.  We&#8217;ll have detailed census block demographic data and a yet to be determined point of interest data set &#8211; current contenders are coffee shops, bars, bookstores, or some variety of restaurants.  Ideally we&#8217;ll do this with a Yahoo Local API feed so you can look at any point of interest, but there are some issues with that we are working on.  The unsolvable one being you can&#8217;t pull more 20 locations at once, but that is just a general complaint about the API.</p>
<p>The point of all this &#8211; showing how you can make decisions with multiple data sets &#8211; like finding the highest concentration of coffee shops in high income neighborhoods with lots of single men/women between the ages of 30 and 40.  The idea actually came from a trip to a local bar here in Georgetown for an &#8220;off-site&#8221; and thinking about how we could find the best bar or neighborhood to go out for the night.  Back at the office it quickly grew to where could I find the right house, the right school, the right job, the right meeting location etc. etc.  It also raised a lot of questions, like does location &#8220;A&#8221; have a higher concentration of bars and single women or does location &#8220;B&#8221;.  Our board never liked the bars and single women analogy, but we always like the simplicity of it.  So the idea with the mashup is to provide super detailed demographic data with a lot of destination locations so you can compare which location fits your needs to best.  While the mashup will be NY vs SF you can also do neighborhood comparisons, NY (Soho) vs NY (Greenwich Village) or SF (SoMa) vs SF (The Haight) etc. etc.  Hope it is something that will resonate with people and get folks thinking about how they could use the API to look at other interesting things.</p>
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		<title>Heat Maps for Google Maps &#8211; (a.k.a GeoIQ mashup)</title>
		<link>http://blog.geoiq.com/2006/10/11/heat-maps-for-google-maps-aka-geoiq-mashup/</link>
		<comments>http://blog.geoiq.com/2006/10/11/heat-maps-for-google-maps-aka-geoiq-mashup/#comments</comments>
		<pubDate>Wed, 11 Oct 2006 19:53:36 +0000</pubDate>
		<dc:creator>Sean Gorman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.fortiusone.com/2006/10/11/heat-maps-for-google-maps-aka-geoiq-mashup/</guid>
		<description><![CDATA[<p>So it has been a while since we posted, but the rationale was we&#8217;d wait till we had a working example of moving past push pins. This week we got our GeoIQ API working with the Google Maps API and have the first set of screen shots to show. One of the things we thought [...]]]></description>
			<content:encoded><![CDATA[<p>So it has been a while since we posted, but the rationale was we&#8217;d wait till we had a working example of moving past push pins.  This week we got our GeoIQ API working with the Google Maps API and have the first set of screen shots to show.  One of the things we thought is really missing from web mapping applications, right now, is the ability to do geographic analysis.  Even the ability to make basic decisions like &#8211; is location &#8220;A&#8221; better than location &#8220;B&#8221; is missing.  With this first simple idea in mind we&#8217;ve built a quick mashup with Google Maps.  We took our heat mapping API and integrated it with a split screen Google Maps viewer.  That way you can look at two locations at the same time and compare them.</p>
<p>We wanted a fun data set to play around with and thought traffic congestion/delay would be interesting.  The Bureau of Transportation Statistics (BTS) has a cool data set with average traffic delay for all the US highways available, so we threw that in.  One of the problems with pushpins or polylines in Google Maps (and others) is there is no way to visualize what are the high value or low value pushpins.  In this case, which road has high traffic delay and which roads have low traffic delay.  We do this with a heat map (similar to Zillow, Google Adsense, etc.) that can be dynamically refactored as you zoom in/out (see previous post).  We added to this heat map tool a concentration index &#8211; which gives you a score of the value (weight) of your pushpins and how closely they are located together.   Once you have the score you can see if location &#8220;A&#8221; is better than location &#8220;B&#8221;.  In this case is  traffic delay  more concentrated in location &#8220;A&#8221; or  location &#8220;B&#8221;</p>
<p><img src="http://homepage.mac.com/prak/f1images/LA_vs_SF_traffic.png" /></p>
<p><em>A comparison of the concentration of traffic delay in San Francisco and Los Angeles</em><a title="LA vs. SF" href="http://www.flickr.com/photos/89545988@N00/267155748/"> </a></p>
<p>The GeoIQ API creates a heat map based on an index that measures the amount of traffic delay on the roads and how closely that road delay is located to other delayed roads.  The higher the delay and the closer together the roads, the hotter the map and the higher the score.  The score ranges between 0 and 1.  If all the traffic delay and highways were concentrated at one single location the score would 1 and if there was no traffic delay the score would be 0.  In the map above traffic delay for Los Angeles in .26 and for San Francisco it is .15, so if you believe the BTS data traffic, LA is about twice as bad as SF.  Lets go east coast &#8211; NYC vs. DC.</p>
<p><img src="http://homepage.mac.com/prak/f1images/NYC_vs_SDC_traffic.png" /></p>
<p><em>A comparison of the concentration of traffic delay in New York and Washington DC</em></p>
<p>According to this score NYC is a little worse than DC.  The cool thing about the technology is you can run these comparisons on the fly as you zoom in and out of the map.  So &#8211; let&#8217;s compare two big traffic bottlenecks in DC to see which is worse the I-270 Spur or I-95 Mixing Bowl.</p>
<p><img src="http://homepage.mac.com/prak/f1images/Spur_vs_bowl_traffic.png" /></p>
<p><em>A comparison of the concentration of traffic delay at the I-270 Spur and the I-95 mixing bowl &#8211; both in Washington DC</em></p>
<p>The Spur looks to get the better of the Mixing Bowl.  In the app you can do this with any data set or mash up multiple data sets to solve a variety of problems surround location decisions.  We&#8217;ll have more to come so stay tuned if this looks interesting.</p>
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		<title>Moving Past Push Pins</title>
		<link>http://blog.geoiq.com/2006/07/20/moving-past-push-pins/</link>
		<comments>http://blog.geoiq.com/2006/07/20/moving-past-push-pins/#comments</comments>
		<pubDate>Thu, 20 Jul 2006 13:42:01 +0000</pubDate>
		<dc:creator>Sean Gorman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.fortiusone.com/2006/07/20/moving-past-push-pins/</guid>
		<description><![CDATA[<p>After watching the Microsoft Virtual Earth spiel at their CEO summit (http://www.microsoft.com/winme/0605/27736/BillG_CEO_Summit_MBR.asx )earlier this year it reinforced that the geospatial web has still not really gotten past just putting push pins on maps. Don&#8217;t get me wrong MS, Google, and Yahoo and the various mash ups they have inspired have done some incredibly cool stuff [...]]]></description>
			<content:encoded><![CDATA[<p>After watching the Microsoft Virtual Earth spiel at their CEO summit (http://www.microsoft.com/winme/0605/27736/BillG_CEO_Summit_MBR.asx )earlier this year it reinforced that the geospatial web has still not really gotten past just putting push pins on maps. Don&#8217;t get me wrong MS, Google, and Yahoo and the various mash ups they have inspired have done some incredibly cool stuff with putting push pins on maps, but it has not yet evolved to providing true analysis of the push pins that allow users to make better decisions.</p>
<p>The one place where you do see analysis going on is with driving directions, but even that is really just starting to evolve past what Mapquest did years and years ago. In my mind the real contribution of the geospatial web to date has been unleashing the huge amount of geo-referencable data that has been sitting dormant. The easy to use features of Google Earth and KML really kicked it off by providing a dynamic and cool mapping widget for people to look at theirs and others data. The result was a huge number of mashups many times with data no one had seen on a map before like locations of houses for sales with pictures and prices or the location of registered sex offenders by street address.</p>
<p>In addition to looking at the push pins of where sex offenders are and where houses for sale are, the consumer should be able to numerically compare the concentration of sex offenders and home prices in one location versus another location. Go the next step and add in schools, test scores, and user rated Mexican restaurants. What are the locations that have the highest concentration of amenities to make a location attractive to home buyer, business location, marketing campaign, franchise expansion, warehouse etc. You could also calculate the concentration of risk to natural hazards for insurance and security uses. Once you start creating geo-analytics that are easy and intuitive to understand to non-technical users there are a whole host of questions people can start to answer with their push pins on maps.</p>
<p>This is where there is a considerable gulf between the geospatial web and traditional GIS. The geospatial web has made mapping technologies available to the masses but has not been able to provide analytics. Traditional GIS has a vast array of analytics but they are so arcane and technical only formally trained professional can use them. The trick is to harness the analytics of traditional GIS into the easy to use world of the geospatial web. Two big problems block the road to what seems like a straight forward trip. For one the average person has no clue what traditional GIS analytics are or how to perform them &#8211; in fact few professionals really understand the mathematics behind what is being done. The intricacies of inverses distance interpolation or Gaussian decays of kernel density functions are lost on 99% of the universe. Yet these are exactly the tools needed to answer the simple user question discussed above.</p>
<p>That is the first bridge to be crossed, but even if you do manage to simplify the labyrinth world of map algebra, you still have severe computational limitation to surmount if you want to deliver analytics to a browser. If you have every tried to run a kernel density analysis with a decent pixel resolution across a large geography on a traditional GIS &#8211; you might as well make a coffee run because it is going to be a while before you get a pretty heat map back. This is using a desk top application, not sending it to a browser, and it is creating only one heat map (raster surface). Since Google Earth the mass users are used to getting more detail when they into an image, and they will expect the same of their analytics. Producing raster heat maps on the fly is something that even high powered desktop applications cannot achieve.</p>
<p>We think there are creative ways to solve these problems, and hope to start a discussion with community as we get ready to launch our approach to it. Creating and any and all feedback or ideas about how geo-analytics can be evolved to create value for the geospatial web is the goal of the blog. So join in and hopefully we&#8217;ll have something cool to show in the next month or so.</p>
<p>Thanks,</p>
<p>Sean Gorman</p>
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